YUHUA GUI'S PORTFOLIO
Execution 1: Ambient Ad
An interactive touch screen showing different food options in Panera. Once user touches an item, the information of that item will pop up for further understanding. Users could order the food through QR code on the screen for later pick up.
Execution 2: Billboard Ad
Execution 3: 60-second Radio commercial
Hi, I am ready for your order.
(calm music playing…...)
VO: After a long day at work, you feel drained, energy overdraws, foggy mind, and hard to focus. Panera is ALL you need. You don’t want to think anymore. See anything nor say anything, nor stay in line and wait for food. But here at Panera, we prepare your food in advance.
VO: The first thing you will hear at Panera is : Hi, I am ready for your order. Yes. Panera is ready to take your order at any time through a hit on your phone. We are not just any other bakery-cafe. We are here to help you end the day happy and stress-free with nutritious food. Because you deserve a break today.
VO: At Panera, your pick of comforting hot soup, satisfying pastry, sandwich, and healthy salads. With 100% natural ingredients, you can get broccoli cheddar soup 、 croissant、along with apple chicken salad. Chicken noodle soup、bagels、alone with turkey caesar salad. Or Any soup with baked goods with your choosing all for $7.99
Sounds good to you? Well, At Panera, we are ready to take your order