YUHUA GUI'S PORTFOLIO
Execution 1: Embarrassingly cute
Open a social media contest on “embarrassing but cute moments” where people share their Instax film photos that were kept as ‘physical/tangible’ memories in the film. The only reason these embarrassing moments still exist is that they were something tangible that people could hold on to. The winning photos would receive Fuji Instax camera and calendar set
Execution 2: Ambient Ads
A collection of 3D ambient ads of Instax FujiFilm around the streets of the downtown areas of the main cities in the US. The ads would be made of cut-out Fujifilm Instax paper of messed up moments captured on a FujiFilm. It is meant to remind people that there are more stories behind a shitty photo, therefore don't let go easily.
Execution 3: Don't let go of your everyday Calendar
A 365 day calendar that has different missions on each day for people to accomplish: Some days, you need to take a photo and place it on the calendar page. Some days, you need to drop your morning coffee on it. Calendars are products that people would always forget and never use it again, just like many people have no idea of why time flies so fast. This Fujifilm don't let go calendar wants to remind that don't let every moment of your life passes so fast. Don't easily let go your memories
Execution 4: Website Forum
A community forum on Fujifilm's website for people to communicate, share and re create their past photos. There will be different sections in the forum:
Section 1:For them to post their messed up photos and behind-photo stories
Section 2: Old photo restoration
Section 3:Check in your everyday Using Don't Let Go Calendar
Execution 5: Social Commercial- The life of an Instax film
Execution 6: 30' TV Commercial: Messed up but precious
Door is opened. Amy and Black enter the room from outside, arguing with each other.
​
Amy: I told you to not use this angle. Ughh..Look at my neck! I literally look like Nessie. Mom! Black's taking ugly pictures of me AGAIN!
Blake: Don't make a fuss. I didn't even say anything about only half of me showing up in this photo!
​
As they are arguing, Blake and Amy walk along the wall. On the wall, there are a lot of instax photos strung up. Each one of them has a moving image inside the frame.
​
Image #1: Amy punches Blake's face as they were both holding up by Dad. Image #2: Blake blows off Amy's birthday candle. Amy's crying in the background.
Image #3: Blake's gaming CDs are cut into half, and Amy's holding a scissor secretly standing at the corner. and more shows up...
​
At the end of the instax string, there's a empty space. Blake and Amy's hands show up, clipping the new instax photo on the wall. Zooms in,It's Amy with a extreme long neck and half of the Blake's body. They are moving like other pictures
Screen blurrs, Instax FujiFilm logo pops up. Text: Fujifilm Instax Though messed up, don't let go of your memories.
Execution 7: pop-up- Preserve your moments by sending love
​
A pop-up where we can open up an event to "preserve your moments by sending love" to others. Here,people will take photos with Fujifilm photo booth. They will get both digital and physical Fujifilm Instax postcard with a QR code imbedded. After scanning the QR code, Our AR technology will make the characters inside the photo 3D and animated in your phone! Those Instax postcards with QR codes can be delivered or sent to their loved ones by mail or digitally