Levi's: Classic Jeans, Classic People

Execution 1: Print Ads

Using slogan “Classic Jeans, Classic People”

Emphasizing Jeans while also including different professions through image

Correspond with the main television storyboard Idea.

Engage with TikTok social media Idea.

Using handwriting font to express casualness; Also consistent with Levi’s brand image

Execution 2: Instagram Ads

Posts are meant to show people wearing Levi’s in different activities. There are also quote from the Youtube video.

Jeans worn in the shot will be labelled and linked.

Execution 3: Club House Channel

People from different fields will come to the Levi's club house channel. They will share what activity they do when they wear levi's , and how wearing their favorite pair of jeans when doing that activity allows them to feel chic and confident in who they are.

Apart from everyday people, there will also be artists and influencers being included just so the conversations feels more relatable for the audiences.

Execution 4: TV Commercial